Tag: Pride 2017

12 of our favourite Pride Ethical Marketing Campaigns of 2017

Stuart Mitchell

This year’s Pride has brought out some really interesting Ethical Marketing. Here are 12 of our favourite stories we have covered, in no particular order:. 1. In the lead up to Pride this year PrideAM Launched Pride Brand Makeover. PrideAM Launches Pride Brand Makeover 2. Nike celebrates the LGBTQ community with new BETRUE collection Nike celebrates the LGBTQ community with new BETRUE collection 3. Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” 4. Visit Seattle Debuts…

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HSBC launches documentary-style film on social to support Pride

Stuart Mitchell

HSBC launched a campaign to explore progress within, and drive support of, the LGBT+ community ahead of this year’s London Pride Parade on Saturday 8th July. Working with socially-led creative agency We Are Social, HSBC will share a documentary-style film on its Facebook, Snapchat and Twitter profiles. Produced by Firecracker and directed by Trunk, the film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made,…

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Tesco supports London Pride

Stuart Mitchell

Tesco will be ‘Bursting with Pride’ this weekend as it supports London Pride with stores across London joining in the annual LGBT festival. Tesco’s Regent Street Metro kicked off celebrations this week with exclusive pre-Pride events, including performances from the London Gay Men’s Chorus, pop-up bar serving rainbow inspired cocktails and a “Ride for Pride” bicycle-powered smoothie maker. Thirteen Tesco stores along the parade route will also add a splash of colour to the iconic Tesco chevrons with the rainbow colours of Pride to show their support.  Regent Street Metro will…

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