Regulations governing how social media influencers advertise products online are confusing and unclear with the UK public overwhelmingly believing the system should be more transparent, new research reveals. The comprehensive survey into influencer marketing, published today, was carried out on behalf of Prizeology, a prize promotions agency specialising in promotional regulation and compliance and looked at how the public perceive rules and regulations around influencer marketing. The research, carried out on 2015 members of the general public, looked at influencer marketing on social media platforms covering Instagram, Facebook, Twitter, YouTube…
Read MoreNew comprehensive research into social media influencers published UK Public believes rules governing advertising by social media influencers confusing and unclear
