Tag: Procter and Gamble

P&G’s Family Care Brands Share New Sustainability Goals Focused on Forestry

Stuart Mitchell

All P&G’s Family Care products are made with 100% certified pulp, sourced from responsibly-managed forests. Charmin and Puffs are also Forest Stewardship Council® (FSC®) and Rainforest Alliance certified. For every tree we use, at least one is regrown. We will go even further to increase acres of certified forests, strengthen certification globally, and accelerate research into alternative fiber approaches. “We applaud P&G for increasing its commitment to using FSC-certified fiber in its iconic consumer products,” said Corey Brinkema, President of FSC US. “This new demand will help justify to landowners…

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Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

Stuart Mitchell

Earlier this month, a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world. Founding partners on the cutting edge of sustainability, innovation and marketing in the food & beverage, consumer goods & lifestyle, retail and technology industries have agreed to harness their brand reach, resources and influence to make the Good Life more attractive, attainable and sustainable. Founding partners of Brands for Good include Dentsu Aegis Network, National Geographic, Nestlé…

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Procter & Gamble Supports Worldwide Ban on Cosmetic Animal Testing, Joins Humane Society International’s #BeCrueltyFree Campaign

Stuart Mitchell

The Procter & Gamble Company joins with the Humane Society International #BeCrueltyFree campaign, to ban animal testing for cosmetics in all major global beauty markets by 2023. The #BeCrueltyFree campaign was launched in 2012 with the aim of extending the European Union’s legal precedent – banning cosmetics animal testing and the sale of newly animal tested cosmetics – to countries where this practice is still allowed or even mandated by law. P&G’s support for #BeCrueltyFree will include joint education and capacity-building programs for non-animal alternatives, continued development of new animal-free…

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National Geographic, P&G and Global Citizen Announce Activate, a Multiplatform Storytelling Partnership and Documentary Series to Drive Action Around Global Challenges Connected to Extreme Poverty

Stuart Mitchell

National Geographic and Procter & Gamble have announced ACTIVATE, a new multiplatform storytelling partnership and six-part documentary series co-produced by Global Citizen and RadicalMedia. Premiering globally fall 2019 on National Geographic in 172 countries and 43 languages, the ACTIVATE series — bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels — will focus on extreme poverty, inequality and sustainability issues to mobilize global citizens to drive meaningful and lasting change. Each episode delves into a different issue connected to the root causes of extreme…

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Herbal Essences Becomes First Mass Hair Care Brand in North America to Introduce Inclusive Bottle Design for People With Low to No Vision

Stuart Mitchell

P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perform daily tasks. Behind the initiative is creator Sumaira “Sam” Latif, P&G’s Special Consultant for Inclusive Design, who has…

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