Head & Shoulders launches sustainability project

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and production partners on the project, Saatchi & Saatchi London worked with Head & Shoulders to develop the campaign to launch the world’s first recyclable shampoo bottle made from plastic collected on beaches. Also partnering…

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Past Campaigns – Always #LikeAGirl – Unstoppable

always

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign

Procter&gamble

Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

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