Tag: Project #ShowUs

Project #ShowUs Year Two marks impact on brand communications and still only 9% of women feel represented in advertising

Stuart Mitchell

Two years on from the launch of Project #ShowUs, Getty Images, Dove and Girlgaze reveal the impact of their partnership, with Getty Images search and download data signalling the advertising industry is moving toward more authentic and inclusive portrayals of women. Yet data from Getty Images’ insights platform Visual GPS suggests there is still more work to be done by agencies and brands to represent women across the different intersections of age, ethnicity, ability, body shape and size, gender expression, sexual orientation and religious beliefs. At launch, the ambition for…

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Project #ShowUs: Dove’s disruptive new partnership to shatter stereotypes

Stuart Mitchell

I have copied this from the Unilever website as I felt it might be of interest to some of our readers. This is (c) to Unilever and is from their website here. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty. A year in the making, the collection – currently 5,000…

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Getty Images has taken action with Dove, Girlgaze and women around the world to create Project #ShowUs

Stuart Mitchell

Getty Images, together with its partners Dove and Girlgaze, announces Project #ShowUs. With over 5,000 images, Project #ShowUs is the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available now for the media and advertising industries to view, license and use in their next project or campaign. The ambition? To come together and put an end to the narrow definition of beauty consistently portrayed around the world, setting a new standard for the authentic, diverse and inclusive representation of women across…

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