Project YouDoYou partners with Rebecca Minkoff, PopSugar

Project YouDoYou, Mindshare North America‘s and GroupM’s first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting an inspirational event to fuel positive, cross-generational conversation focusing on teen female activism. Fashion designer & founder Rebecca Minkoff, POPSUGAR Executive Style Director Dana Avidan Cohn, 20-year-old social entrepreneur Nadya Okamoto, and youth Planned Parenthood activist Deja Foxx will lead a candid Q&A in Minkoff’s flagship SoHo store, launching the sale of a PYDY x Rebecca Minkoff limited-edition shirt benefitting Nadya’s non-profit organization PERIOD. “As a brand made…

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