The ASA have put out a post detailing their thoughts on Promotional Marketing, it is a great read and avalable on their site, I have copied below please check out their site: 1. Plan ahead Plan your promotion carefully and make sure you have the time and resources at every stage to administer it fairly and effectively, so you don’t encounter avoidable problems during the promotion or give consumers justifiable grounds for complaint. Make sure you’ve given thought to any possible risks, such as technical issues affecting entries or being…
Read MorePromotional marketing for the win!
