Salt of the Earth Ltd. has implemented an extensive program to protect waterfowl of all species in its salt pools. The company also created a program to increase awareness of waterfowl protection. Since the program has started, the population of little terns (Sterna albifrons) has more than tripled. Salt of the Earth’s current environmental initiative is being conducted in collaboration with multiple nature conservation bodies in Israel, including the Israel Nature and Parks Authority and the Society for the Protection of Nature in Israel. The company already has invested more than…
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