PUMA’s ‘Voices of a RE:GENERATION’ Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability

PUMA empowers young voices by giving a ‘seat at the table’ through ‘Voices of a RE:GENERATION’, building on the findings from ‘Conference of the People, powered by PUMA’ The project prioritises sustainability for the next generation, responding to research indicating that young people want brands to make more commitments, communicate goals better and be more transparent in the space Sports company PUMA has today announced a new initiative that looks to evolve how the brand navigates its sustainability journey by including the next generation’s perspectives and recommendations. The project, coined…

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Puma commits to 35% reduction in carbon emissions by 2030

Sports company PUMA aims for a 35% reduction of its greenhouse gas emissions by 2030, a target which was approved by the Science Based Target initiative (SBTi). With a science-based target, a company ensures that it reduces greenhouse gas emissions sufficiently to meet the goals of the Paris Agreement, which aims to limit global warming to well-below 2°C above pre-industrial levels. PUMA has committed to reduce emissions from owned and operated facilities, as well as its energy needs (Scope 1 and 2 emissions) by 35% by 2030 compared to 2017.…

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