The Public Relations and Communications Association (PRCA) has today announced the launch of The Purpose Group, co-chaired by Purpose Union Chairman and Co-Founder Daniela Flores, and Franses Founder and CEO Chloe Franses. The Purpose Group will help PR practitioners instil social impact philosophies and strategies for businesses and brands, providing them with the resources necessary to communicate this effectively to their relevant audiences. Chloe leads a strategic and creative consultancy, which was recently named as a 2019 PRWeek Top 150 agency. She’s worked closely with global brands such as Bentley,…
Read More‘The public relations industry’s purpose has never been clearer’ – PRCA launches new Purpose Group
