FCB Inferno, the agency behind This Girl Can, continue their #QueenRules initiative with a film that raises important questions about what we subconsciously teach children about gender. The social experiment film aimed to see how adults would deal with gender bias when the cards are on the table. Would they blindly teach children that boys are better than girls? Or would they change the rules? Inspired by a real conversation with a five-year-old girl about why Kings were ‘better’ than Queens, we asked adults to teach a small girl a…
Read MoreFCB Inferno’s #QueenRules campaign continues with provocative new film
