Tag: Rainbow Railroad

Now BMO lets you deposit rainbows like you deposit cheques – Turning every rainbow into action

Stuart Mitchell

BMO Financial Group has announced its new Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action. Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a “deposit” that benefits Rainbow Railroad—a non-profit committed to helping persecuted members of the 2SLGBTQ+ community. BMO will donate $1 for every rainbow deposited, whether taken from nature, captured on flags, or…

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Rainbow Railroad Launches ‘Help Others Out’ Campaign in Support of LGBTQI People in Desperate Search of Safety

Stuart Mitchell

Rainbow Railroad — the world’s only international nonprofit solely devoted to helping lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) people in danger find legal pathways to safety — launches the #HelpOthersOut campaign, a social media initiative that will raise public awareness and life-saving funds for LGBTQI people who face persecution, violence, and the threat of death in many countries around the world where it remains a crime to be LGBTQI. The campaign, which launches today on social media, comes in advance of Coming Out Day (Oct. 11), an annual…

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