Asda trials ‘Re-Loved’ clothes shop in store to promote sustainable fashion

With an estimated £140m worth of clothing going to landfill in the UK each year*, supermarket Asda is helping to find new homes for unwanted clothes with a trial of an in-store ‘Re-Loved’ charity clothing shop.   For 4 weeks from 2nd September, the ‘Re-Loved’ pop-up shop in Asda’s Milton Keynes store will feature donated second-hand clothes from a number of different brands, as the retailer looks at ways to encourage customers to reuse, repurpose or recycle their unwanted clothes. The move is part of a drive by George, Asda’s…

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