Domino’s® New Packaging Design Encourages Customers to “Do Their Slice” to Increase Recycling Efforts

Nearly everything that leaves a Domino’s® store leaves in the same type of packaging: a corrugated box made of more than 70 percent recycled content. To continue meeting the demands for recycled content in corrugated packaging, it is key that pizza boxes are consistently diverted from landfills. Domino’s® knows that to do this, it must continue delivering the facts about pizza box recycling to its customers. And what better way to do that, than through the box itself? WestRock and Domino’s® partnered to print recycling messaging on their pizza boxes…

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CAP – Get real about your recycling claims

The ASA/CAP have released a post called: Get real about your recycling claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Next week is Recycle Week 2022, getting real about recycling is this year’s focus. For the ASA and CAP this means making sure claims about recyclability or a product’s recycled content are accurate, clear and don’t exaggerate. Climate change and the environment are currently…

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Lambeth joins In The Loop with colourful solar-powered bins to boost recycling on-the-go

Bright, colourful and eye-catching bins are being installed in the areas of Waterloo, Brixton, Clapham, Streatham and West Norwood, as a new on-the-go recycling initiative is launched by environmental charity Hubbub and Lambeth Council. The ‘Lambeth #InTheLoop’  campaign will make it as easy as possible for people to recycle empty glass, plastic bottles, cans and therefore improve recycling rates. In addition, coffee cups will be collected separately in a small-scale trial in Brixton thanks to new dedicated cup recycling bins. On-the-go waste continues to be a significant problem for authorities…

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The Coca-Cola Company Teams Up with Bill Nye to Demystify Recycling in Striking Animation

As science educator Bill Nye always says, “It’s not magic, it’s science!” And now he’s helping to show the magic – and the science – behind recycling. The Coca-Cola Company teams up with Bill Nye to unveil an animated, stop-motion short film that illustrates the holistic recycling process. The film breaks down the ins-and-outs of plastic recycling for viewers to demystify the process, with the ultimate goal of inspiring action. “As we know, we need to reuse plastic,” says Bill Nye. “That’s why I’m partnering with The Coca-Cola Company to…

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Morrisons to co-own world leading soft plastic recycling site in UK

Morrisons will become the first supermarket to own its own recycling operations through the acquisition of a significant stake in a new recycling site in Fife. The site will reprocess ‘hard-to-recycle’ soft plastics. Uniquely within the industry, Morrisons already owns 18 of its own food making sites.  Morrisons has also committed that by 2025, it will recycle and reuse the equivalent amount of plastic it puts on to the market within its own recycling facilities, to develop greater recycling in the UK. It has already announced it will reduce its…

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