Starbucks UK tests first-ever paper cup charge

Starbucks has announced the launch of a pioneering 5p paper cup charge trial in 35 stores across the city, west end, and west London, to evaluate whether customers will reduce their use of single-use paper cups. The proceeds from the 5p charge will be donated to environmental charity and behaviour change experts, Hubbub. Hubbub will help to track the impact of this three-month trial cup charge on customer behaviour, helping to reduce waste and encourage the use of reusable cups. Hubbub will also use the funds to support other innovative…

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