Tag: Reese Witherspoon

Elizabeth Arden & Reese Witherspoon Announce 2019 ‘March On’ For Women Campaign

Stuart Mitchell

Elizabeth Arden announces March OnPink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women. Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young…

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AT&T and Reese Witherspoon’s Hello Sunshine Announce Launch of VOD Channel Spotlighting Female Creators and Their Stories

Stuart Mitchell

AT&T and Hello Sunshine is debuting 2 new female-driven series on DIRECTV, DIRECTV NOW and U-Verse with the launch of the Hello Sunshine Video On Demand (VOD) channel. Hello Sunshine produces engaging and distinctive new narratives with women at the center. The VOD channel will premiere 2 female-driven original series: Witherspoon’s first unscripted series, “Shine On with Reese,” premiering July 17. The Home Edit’s “Master the Mess,” premiering Sept. 4. Viewers can also watch curated original content including short-form and library film titles. Go to att.com/hellosunshine for a sneak peek…

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Elizabeth Arden & Reese Witherspoon ‘March On’ For Women

Stuart Mitchell

Elizabeth Arden announces the launch of the March On campaign, featuring a limited edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.  An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power…

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Women Leaders Launch “TIME’S UP” Campaign to Eradicate Abuse of Power, Shift Leadership Imbalances, and Promote Equality

Stuart Mitchell

TIME’S UP, an unprecedented movement started by women in the entertainment industry, today announced the launch of the TIME’S UP Legal Defense Fund. The TIME’S UP Legal Defense Fund is one of a series of TIME’S UP’s ongoing commitments to combat the systemic power imbalances that have prohibited many women, especially women of color, from being safe and reaching their full potential in the workplace. TIME’S UP is a central hub supporting a wide range of initiatives aimed at promoting equality and safety in the workplace. In addition to the TIME’S UP Legal Defense Fund, TIME’S UP initiatives cover legislation, corporate…

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