Past Campaign – Lauren Luke – Don’t cover it up campaign

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As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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Bold Is Beautiful Project returns to raise money for Refuge & Look Good Feel Better

Benefit Cosmetics’ annual philanthropy initiative the Bold Is Beautiful Project returns this spring with a pink twist! It launches in London’s Covent Garden on Friday 31st March and then is touring three other cities across the UK during April, the #RaiseABrow charity shop will fling open its doors and raise vital funds for two UK charity organisations, Refuge and Look Good Feel Better, which empower and support women and girls across the country. This year the campagn aims to spread the feel-good approach to beauty beyond London, #RaiseABrow will tour…

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Frances and Refuge team up to tackle domestic violence

Frances

Critically acclaimed singer-songwriter Frances’ new music video shows women experiencing domestic violence they are not alone; Refuge can support them Two women are killed by their partner or ex-partner every week in England and Wales alone One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support Through a powerful music video, Refuge, singer-songwriter Frances and Universal Music UK launch major prevention initiative that lets young women know they are not alone National…

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