Refuge’s new reversible poem highlights controlling behaviour and domestic violence ahead of Valentine’s Day

Refuge, the UK’s largest domestic violence charity, has created a chilling poem that tells the story of a woman who has experienced domestic violence at the hands of an abusive man. Following a successful Christmas campaign, Refuge has published a reversible poem to emphasise the severity and pervasiveness of domestic violence on Valentine’s Day, and draw attention to the various forms it can take. Even now, one in four women experience domestic violence in their lifetime. Two women a week are killed at the hands of a partner or ex-partner…

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Major domestic violence awareness raising campaign crescendos on Christmas Eve with new film, radio and digital creative

Refuge, the UK’s largest domestic violence charity, launched a second phase of its major domestic violence awareness raising campaign at Christmas. Earlier last month, a series of poems were unveiled. The poems, when read top to bottom appear as ‘standard’ poems; but when read in reverse, bottom to top, reveal a chilling story about domestic abuse. Since the launch, the poems have received unprecedented media and digital exposure, gaining support from high profile individuals such as Paloma Faith, Nicola Roberts, London Mayor Sadiq Khan and Richard Herring, amongst others. To…

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Refuge, UK’s largest domestic violence charity, unveils chilling reversible poems to expose hidden nature of domestic violence at Christmas

Refuge, the UK’s largest domestic violence charity, has created a series of menacing poems that tell the story of women and children who have experienced domestic violence at Christmas. Even now in 2018, one in four women experience domestic violence in their lifetime.  Two women a week are killed at the hands of a partner or ex-partner in England and Wales.  And on average, another three women a week commit suicide as a way of escape. To raise awareness of this growing epidemic, which is often overlooked during the festive…

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Refuge Launch Domestic abuse and suicide report 2018

The domestic abuse and suicide report is one of the largest studies of its kind, and the first in the UK. Refuge and the University of Warwick looked at the experiences of more than 3,500 of Refuge’s clients with the aim of informing policy and practice in relation to victims of abuse who are at an increased risk of suicide. The findings show that 83% of clients came to Refuge’s services feeling despairing or hopeless – a key determinant for suicidality. The report calls for a commitment to sufficient, specialist…

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Past Campaign – Lauren Luke – Don’t cover it up campaign

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As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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