Trust in charities rose to high of 64% in 2017

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy. Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60% By…

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Guest Post by Space City Productions: MP: Review requested to reform advertising

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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How charity media expenditure patterns are changing

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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HP Reports Full Year Agency Diversity Results

Timed with Advertising Week New York 2017, HP Inc. today reports the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman – last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world. HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on…

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New ASA Report Signals Tougher Standards on Harmful Gender Stereotypes in Ads

A new report by the ASA (Advertising Standards Agency), Depictions, Perceptions and Harm published on the 18th July provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.   Responding to the evidence, the CAP – the authors of the UK Advertising Codes, and the ASA’s sister body – will develop new standards on ads that feature stereotypical gender roles or characteristics.  The ASA will then administer and…

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