New IPA report exposes gap between younger and older consumers’ media habits

The gap between how younger and older generations are consuming commercial media has increased dramatically over the past five years. This is according to a new IPA report ‘Making sense. The commercial media landscape’ that highlights the subsequent imperative for agencies to deploy diverse media plans to maximise overall campaign performance. TouchPoints data report According to the report, the correlation between the media use of 16-34-year-olds and 55+s from a time-spent perspective was 58% in 2015, but this has fallen by more than half to 25% in 2019. Although less…

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New report shows where UK Plastics Pact members stand against targets, and where future challenges lie

WRAP has published its first annual report and baseline data for The UK Plastics Pact, giving a clear indication of members’ starting position towards the four targets, as well as where the biggest challenges lie. The 2018/19 report and data show: 1 billion problematic and unnecessary single use plastic items to be eliminated by the end of 2020 Pact members are over halfway towards all their packaging being recyclable, and the UK is over half-way towards recycling 70% of plastic packaging Members are a third of the way towards an…

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CIPR Integrated Report 2018 celebrates ‘game-changing’ year

2018 was a ‘game-changing’ year for the CIPR according Vice President Sarah Hall Chart.PR, FCIPR. The CIPR’s overarching ambition for 2018 was to assert the value of public relations as a strategic management discipline to the business community. This was achieved by striking partnerships with organisations including the CBI and FSB, as well as by educating business leaders on the benefits of PR through the PRPays campaign. The Integrated Report (PDF) reflects on a year of special celebrations honouring the Institute’s seventieth anniversary. Highlights included the launch of Platinum, a 45 chapter book celebrating excellence in modern PR, and the…

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ASA/CAP – Report reveals exposure of children to age-restricted TV ads is falling

The ASA/CAP have released a post which talks called Report reveals exposure of children to age-restricted TV ads is falling.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a new report that shows that, in recent years, children’s exposure to TV ads for alcohol, gambling and food and soft drink products high in fat, salt or sugar (HFSS products) is declining.…

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FDF members report reduction in CO2 emissions and water consumption

The Food and Drink Federation (FDF) has today published its annual sustainability progress report, outlining the steps taken by members to deliver its Ambition 2025, a set of commitments to help deliver a more sustainable food system. The 2018 report illustrates the work done by FDF and its members towards FDF’s environmental ambitions set out in 2016. This includes a reduction in carbon dioxide emissions, down 53% since 1990, and a reduction in water consumption, down 39% since 2008. Over the course of the last year, FDF supported several sustainability…

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