Tag: representation

WFA launches guide to diversity and representation in media planning and buying

Stuart Mitchell

WFA has launched a guide to tackling diversity and representation issues in the media planning and buying process, covering issues ranging from inclusive audience planning to measuring success. Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focus on Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or…

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iStock Tips for Visualising Authentic Representation of People with Disabilities for SMBs and SMEs

Stuart Mitchell

Today, on Global Accessibility Awareness Day, iStock celebrates the three-year anniversary of The Disability Collection, launched in partnership with Verizon Media and the National Disability Leadership Alliance (NDLA) to depict authentic, diverse representations of people with disabilities in media, marketing and advertising.   According to iStock Visual GPS research, nearly 8 in 10 people globally expect that the businesses they engage with are consistently committed to inclusivity and diversity in their visual communications. The data also reveals that 6 out of 10 people prefer to buy from businesses that are…

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BBC helps advance women’s representation in world media

Stuart Mitchell

Over 100 organisations spanning industries including media, fashion, law and finance have voluntarily joined the BBC in a challenge to feature 50% women contributors in their own content, with results published today for the first time. The BBC’s 50:50 Impact Report 2021 reveals how 50% of those partners taking part in the challenge reached gender balance in March, which is up from 31% compared to when those organisations first joined the project. Organisations signed up to the 50:50 Project include Unilever, PWC, RTÉ, TVNZ, the Financial Times, ABC News (Australia),…

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Utilising more muslims in advertising could help race relations says new Channel Mum study

Stuart Mitchell

Using more Muslim families in mainstream advertising and marketing could help improve race relations, a new study from the UK’s fastest growing parenting site ChannelMum.com reveals. Two thirds of mums want to see more Muslim faces included in advertising with 88 percent of Muslim families backing the call. And a huge 82 percent of mothers believe having more Islamic families in ads could even boost cultural and religious understanding. Currently, the lack of mainstream brands using Muslim families to promote their goods has left Islamic consumers feeling isolated. Three in…

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