The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council today launched a new national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by award-winning agency Reprise Digital, the multimedia communications campaign features the tagline, “If You Feel Different, You Drive Different.” According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis.* Although several states have legalized marijuana use, driving…
Read MoreNHTSA and the Ad Council launch new campaign to combat marijuana-impaired driving: “If You Feel Different, You Drive Different”
