General Public Cite Responsibility — Not Share Price — as the Primary Driver of CEO Reputation in Reputation Institute’s Annual Global CEO Reputation Study

CEOs of the world’s most significant companies are being judged by the general public on the basis of ethics — doing what’s right — and much less on share price value, according to results from Reputation Institute’s 2019 CEO RepTrak® study. “It’s a brave new world for CEOs,” said Kylie Wright-Ford, CEO at Reputation Institute, a technology-enabled data-driven insights company and provider of reputation measurement and management services. “Acting responsibly, behaving ethically and caring about social issues are the most important drivers of CEO reputation for the second consecutive year.…

Read More

LEGO, Paypal, and Samsung Named the UK’s Most Reputable Companies

Reputation Institute (Ri), the global leader in reputation intelligence, today announced the 2019 UK RepTrak® rankings. Lego tops the ranking with the best reputation in the UK, closely followed by PayPal and Samsung. LEGO returns to the top spot, a position it last held in 2016. Family-owned Warbutons is the only UK business in the Top 10. Technology firms PayPal and Netflix both made significant improvements to enter the Top 10 for the first time. This year’s top 10 companies with the best reputations in the UK are: LEGO PayPal…

Read More

Netflix Ranks as #1 in the Reputation Institute 2019 US RepTrak 100

Netflix, Inc. leap-frogged some of the most highly regarded companies in the U.S. to earn the #1 ranking in the biggest corporate reputation study ever conducted in the U.S. The world’s leading streaming video service – with over 139 million paid memberships in over 190 countries – leapt 23 spots to first place this year, fending off perennial contenders such as Amazon, Hershey and Campbell’s, among many others. It was the first time in the 12-year history of Reputation Institute’s U.S. RepTrak 100, considered the de facto annual ranking of…

Read More

Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Reputation Institute, the leading data, analytics, and insights company helping global organizations build credibility, has introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Reputation Institute’s Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target…

Read More

Reputation Institute Sponsors Bloomberg’s “Corporate Reputation: Making Your Mark”

C-suite decision-makers from some of the world’s best-known brands will examine the reputation economy and discuss innovative ways organizations can enhance how they are perceived at “Corporate Reputation: Making Your Mark,” a Bloomberg event on Thursday, February 28. Sponsored by Reputation Institute (Ri), a data-driven, reputation insights advisory firm widely known for its annual Global RepTrak 100 rankings — the largest corporate reputation study of its kind — the event at Bloomberg headquarters in New York City will feature marketing, human resources, communications and branding executives from leading multinational organizations.    These featured…

Read More