Survey: 4 in 10 brands deliver ads on unsafe sites

Research from Sizmek has revealed the extent of brand safety concerns among marketers, with 38% admitting to having delivered an advert on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also showed that only 61% of marketers currently have a third-party brand safety solution/partner in place on their digital campaign. This new research from Sizmek is the first in a series of three reports focusing on the challenges that marketers face in the current digital landscape. Barriers to…

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St. Jude Children’s Research Hospital® Unites Nation In Giving Thanks During Holiday Season; Raises More Than $108 Million For The Research And Treatment Of Childhood Cancer

The 14th annual St. Jude Thanks and Giving® campaign saw generous shoppers, corporate partners and celebrities once again helping transform the holiday season into a time of giving thanks by raising more than $108 million to support the St. Jude mission of finding cures and saving children battling cancer and other life-threatening diseases. Throughout the holiday season, shoppers donated at more than 70 corporate partners representing a cross-section in retail, restaurant, travel, hospitality, media and more. Best Buy once again led all partners, raising $20 million. Thanks to campaigns such…

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