Google and Partnership for Drug-Free Kids Collaborate to Bring Evidence-Based Resources, Actionable Support to Parents and Families

The Partnership for Drug-Free Kids, the leading nonprofit that supports families whose son or daughter is struggling with substance use, has expanded its partnership with Google to ensure that parents can find and have access to evidence-based resources to address a substance use disorder within their families. This spring, Google announced a matching gift campaign to boost the Partnership’s Parent Helpline, which provides families with expert guidance and personalized help when struggling with the challenges of their child’s substance use. Families connect to the Partnership by phone at 855-DRUGFREE, through…

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8 Ethical Marketing Resources

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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