Tag: ROI

Email marketing budgets and ROI increase amid the pandemic

Stuart Mitchell

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

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Guest Post by Aimee Woodall: Measuring the New ROI

Stuart Mitchell

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

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