Tag: Royal Mail

New study from WARC and Royal Mail Marketreach reveals how mail commands high levels of meaningful media attention

Stuart Mitchell

WARC, the global authority on marketing effectiveness, unveiled today the results of an in-depth study conducted in partnership with Marketreach, the marketing authority on commercial mail, on the relationship between attention and mail to reflect the true power of the mail’s engagement as a marketing channel. For the first time, following ground-breaking research, ‘The Attention Advantage: Exploring the impact of mail in an attention-scarce world’ report reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in…

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Nespresso and Royal Mail bring coffee capsule recycling into the community

Stuart Mitchell

Nespresso UK has announced a partnership with Royal Mail that will transform coffee capsule recycling for households across the country.  Nespresso customers now have two new options for recycling their coffee capsules with the UK’s most trusted delivery company. They can arrange a free doorstep collection from their local postie using Royal Mail’s returns service. Alternatively, they can drop them off at any of the 14,000+ Royal Mail drop-off locations, including Royal Mail Customer Service Points and Post Offices.  Research commissioned by Nespresso to mark Recycle Week demonstrates just how…

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Royal Mail Net-Zero targets validated by SBTi

Stuart Mitchell

Royal Mail’s Net-Zero and near-term targets have been validated by the Science Based Targets initiative (SBTi). SBTi has validated that the corporate greenhouse gas emissions reduction targets submitted by Royal Mail are in line with the latest climate science to limit global warming to 1.5°C above pre-industrial levels. The targets are part of Royal Mail’s Steps to Zero strategy which outlines how it will achieve Net-Zero by 2040. Steps to Zero builds on the company’s position as the UK’s greenest delivery option for letters and parcels*. Royal Mail’s ‘feet on the…

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Royal Mail begins transition to renewable diesel alternative for HGVs

Stuart Mitchell

Royal Mail is tackling the emissions from its larger fleet by transitioning some of its heavy good vehicles (HGVs) to be fuelled by renewable diesel alternative Hydrotreated Vegetable Oil (HVO). Royal Mail’s Sheffield mail centre, Midlands Super Hub and Manchester vehicle operating centre are the first sites to transition to HVO with four more locations to follow in the coming months. The locations have been chosen based on where HGVs move significant volumes for major customers. Using HVO at these sites will save a combined consumption of 2.1 million litres…

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The UK’s greenest delivery company unveils its ‘Footprints’ advert

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the…

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