Reusable Packaging Association Launches Switch, Save + Sell Campaign Promoting the Value of Reusable Transport Packaging in Food Applications

The Reusable Packaging Association (RPA) launched today a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results. Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport Packaging…

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PBTF and RPA Create videos to Help Make Cancer Care Less Scary for Kids

A brain tumor diagnosis is scary for anyone, but for children it can be even scarier and more confusing. The Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis, and leading independent ad agency RPA created a fictional group of characters called the Imaginary Friend Society to help teach kids about treatment in a way that’s easy to understand. The imaginary friends appear in a series of 20 animated films that feature various experiences children confront after a diagnosis, such as: What’s…

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