FAD and Saatchi & Saatchi Spain Launch “EL TRECHO” Campaign

FAD (Help for Drug Addiction Foundation) has launched a new anti-drinking campaign. FAD is a private non-profit Spanish institution which Honorary Presidency is held by Her Majesty Queen Letizia and has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents,appeals to individual and collective responsibility as the only way to deal with this problem. Saatchi & Saatchi tell us: “In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that…

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