American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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LUNG FORCE, CVS Health & Edelman Intelligence Launch Report to Back ‘Saved By The Scan’ Campaign

Lung cancer is the nation’s leading cause of cancer death. According to the American Lung Association, screening can save thousands of lives, yet less than 5 percent of the estimated 9 million Americans considered “high risk” have been screened. In recognition of Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, remains committed to raising awareness of lung cancer and the benefits of early detection through lung cancer screening. Today, the organization released findings from its 4th annual Lung Health Barometer,…

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New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and…

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