On the 19th May, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launched on digital billboards across Times Square and other major U.S. cities on the 19th May, and continues throughout the summer across a range of billboards and other OOH (out of home) formats donated by OAAA members from across…
Read MoreNational Geographic and OAAA launch endangered species campaign
