PepsiCo Recycling and Diary of a Wimpy Kid author, Jeff Kinney, Team Up to Inspire Recycling Habits in School

PepsiCo Recycling and Jeff Kinney, acclaimed author of the internationally bestselling Diary of a Wimpy Kid children’s book series, today announced the “Be Awesome! Recycle!” campaign. Just in time for back-to-school, this will support PepsiCo’s Recycle Rally program, which provides U.S. K-12 schools with an array of recycling resources and incentives. The campaign features beloved Diary of a Wimpy Kid character Rowley Jefferson encouraging kids to start recycling and embody the idea that “awesome kids care.” Jeff Kinney designed an exclusive cartoon illustrating the importance of recycling through the eyes…

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CAP – Back to School campaigns – Advice for marketers

The ASA/CAP have released a post called: CAP – Back to School campaigns – Advice for marketers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Back to school” – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on promotions…

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National Geographic Takes “Planet or Plastic?” Initiative Back-to-School

As the amount of plastic in the ocean continues to grow, National Geographic asks kids and families to join them in tackling the pressing plastic problem as they head back to school. Launched in May, National Geographic’s Planet or Plastic? campaign – a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters in the world’s oceans – has already made headlines in asking consumers to make a choice: Choose the planet over single-use plastic. Now, with the launch of Kids vs.…

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