‘PR industry can’t fulfil its potential until the talent pool is broadened’ – PRCA launches Schools Outreach Programme

The Public Relations and Communications Association (PRCA) announced a School Outreach Programme at its 50th anniversary celebrations. Developed by the PRCA’s Diversity Network, led by Co-chairs Pema Seely CMPRCA and Rax Lakhani CMPRCA, the School Outreach Programme will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. The initiative also comes with a rallying cry from the PRCA to its corporate members, with an announcement that the association will name and praise all those…

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