Sephora Canada Amplifies Indigenous Voices with its First-ever National Indigenous History Month Campaign

This June, Sephora Canada revealed its first-ever National Indigenous History Month Campaign, to amplify the voices of Indigenous Peoples in Canada, while paying homage to their knowledge, wisdom, diverse strengths, and teachings. The next evolution of Sephora Canada’s We Belong to Something Beautiful brand platform, the campaign is rooted in celebrating diversity and highlighting local Canadian collaborators’ authentic untold stories. The campaign launch video features a wide array of Indigenous talent, including two new collaborators: Montreal-based proud Inuk throat singer, Shina Novalinga, and Winnipeg-based Nehinaw content creator and changemaker, Michelle…

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SEPHORA Canada Strengthens Its Commitment To Inclusivity With The Launch Of Its New We Belong To Something Beautiful Campaign

SEPHORA Canada champions diversity and inclusion within the beauty community through the launch of its We Belong To Something Beautiful campaign. The campaign is rooted in inspiring local stories that celebrate the diversity and belonging of all Canadians, highlighting that there is no singular expression of beauty. We Belong To Something Beautiful is a fully integrated, multi-chapter campaign unfolding nation-wide this summer, and continues the impactful storyline introduced in 2018 through the #WITHSEPHORA campaign. It features local collaborators from Montreal, Toronto, and Vancouver – the latter being new to this…

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