Serena Williams Champions Women’s Breast Health in a New I Touch Myself Project Campaign from J. Walter Thompson Sydney and Berlei

In a world first, sporting superstar Serena Williams has recorded an emotive version of Breast Cancer awareness anthem ‘I touch myself’, as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei. Launched to coincide with International Breast Cancer Awareness Month (October 2018), the long-term Berlei ambassador’s first-ever foray into recorded singing will be used across multiple channels in a wide-ranging awareness campaign urging women to ‘touch themselves’ as the best way to stay on top of their breast health. It is a continuation of…

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Gatorade “Like a Mother” Tribute Celebrates Serena Williams and Motherhood

Serena Williams has proven why her post-partum journey back to competing at the highest level is an inspiration for all. Gatorade created “Like a Mother,” a tribute that highlights some of Williams’ best matches and accomplishments, with voiceover from her own mother, Oracene Price.     Gatorade’s “Like a Mother” is a powerful tribute to the relentless determination that fueled Williams’ return to tennis. Why? Because when one of the greatest athletes of all time becomes a mother, she doesn’t stop being one of the greatest athletes of all time.…

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Allstate Foundation Purple Purse and Serena Williams Launch National Street Art Campaign to Make Domestic Violence and Financial Abuse Visible

Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all. This summer, Purple Purse will roll out six photo-worthy and highly sharable street art murals across the country to spark important conversations on social media — and beyond — and drive much-needed awareness and education on financial abuse, which occurs in 99 percent of abusive relationships. The first mural, created by artist Isabel…

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Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film

In 2017, Serena Williams solidified her status at as the greatest ever by winning the Australian Open while eight weeks pregnant.  Throughout her career, the 23-time Major winner has used sport as a platform for progress. It’s no surprise that with Serena’s return to the court for her first tour-level match next week at Indian Wells, the tennis icon is using the moment to once again stand for equality. “I want people to understand there is no wrong way to be a woman. We shouldn’t be made to feel like…

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