Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

The new “Animals are not Christmas gifts” spot is based on the PETA campaign “Abandoned after Christmas”. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas. “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,”…

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Next Level for Pink Triangle Campaign

This Summers’ Pride parades and celebrations around the world are positive for the LGBTQI+ community. Less reported by the media is the fact that LGBTQI+ communities face persecution, imprisonment, torture or death in more than 70 countries around the world including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda. Pink Triangle Paris is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws: pinktriangleissue.com. Mediaplus France secured 300 digital billboards in French Metro stations with two hard-hitting headlines;…

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For The Pink Triangle Issue Serviceplan highlights Global Violations of LGBTQI+ rights

Eighty years since the construction of Mauthausen, one of the World War II Concentration Camps where homosexual men were imprisoned and forced to wear a Pink Triangle as a marker of their sexuality, Vangardist Magazine collaborate with Mauthausen Memorial to call for; an alliance against contemporary violations of LGBTQI+ rights all around the world; to reclaim the Pink Triangle as a symbol opposing homophobia; and a petition to implore António Guterres, UN Secretary-General to stand up to the United Nations for the abolishment of homophobic laws: The Petition appeals to…

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PENNY ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional…

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Serviceplan, L V Prasad Eye Institute and Ravensburger develop the World’s First 3D Printed Braille Puzzle

An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to provide 3D printers to communities in developing countries who couldn’t afford expensive learning devices in the past. There is a growing range of Fittle models including a Rocket, Mouse, Violin, Fish, Boat, Key and Crown, which…

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