Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

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Serviceplan, Spotify and the Tierschutzverein in Munich to match dogs and owners

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by the University of Glasgow. Together with the Tierschutzverein e.V. in Munich, Serviceplan Campaign X had the idea of using this link to match the “right” pet with a suitable owner. The music streaming service Spotify…

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PENNY brings 9,000 people together for Christmas

German discount supermarket PENNY kicked off this years Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well as the company’s film “Der Weg” (The Path), which so far has over 15 million views nationally and internationally, the competition was built around PENNY’s forgive-me wine campaign (www.penny.de/versoehnung) and focused on the ultimate goal of re-connecting…

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