Tag: Serviceplan

Serviceplan Teams up with Central Council of Jews to Launch #StopRepeatingStories Campaign in Response to Surge in Antisemitic Crimes

Stuart Mitchell

Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to this growing issue, the Zentralrat der Juden in Germany has launched a comprehensive initiative that has received widespread press and social media coverage. Designed and implemented by Serviceplan, #StopRepeatingStories uses AI to demonstrate: “How it starts is reminiscent of those days. How it…

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Serviceplan launches cultural marketing agency

Stuart Mitchell

The global demand for consulting and expertise in the area of cultural marketing is growing rapidly. Serviceplan is strengthening its offering in this area from 1st January 2024 with a separate unit and newly developed data-based brand analysis tool. Serviceplan Culture will be headed by hip-hop content creator and music journalist Niko Backspin as Chief Cultural Officer, former TikTok manager Franziska Gregor as Managing Director, and communications expert Sven Labenz will also take on the role of Managing Director. A high-calibre, diverse Culture Council will offer direct access to the…

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“The Kids”: PENNY and Serviceplan Amplify Children’s Voices In Seasonal Social Awareness Campaign

Stuart Mitchell

Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes – our children – are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed “The Rift”,…

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O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

Stuart Mitchell

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

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Youth Against AIDS and Serviceplan Suisse Demand Renaming of HIV in Open Letter to World Health Organization on the occasion of World AIDS Day

Stuart Mitchell

“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename HIV. The letter describes HIV as an “Epidemic of the Mind,” and it caused and perpetuated primarily by non-medical factors. This call is supported by a report released today titled ‘Epidemic of the Mind‘. The…

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