Tag: Serviceplan Group

Balancing Optimism and Caution: CMO Barometer 2024 Results

Stuart Mitchell

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024’s landscape?  For its annual study, the Serviceplan Group partnered with prominent Swiss academic institution, the University of St.Gallen, to gather…

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Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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Serviceplan Group Unveil New House of Communication in Paris

Stuart Mitchell

Serviceplan France celebrated the relocation of their Paris headquarters to Rue de Villiers, Neuilly-sur-Seine, with an inauguration on Wednesday 19th October, which was attended by clients, agency colleagues and Paris-based German institutions. The inauguration was hosted by Serviceplan Group France President Carole Giroud, and Serviceplan Group CEO Florian Haller, uniting cultures with an Oktober-fest themed event, which embraced the traditions of the German-headquartered Serviceplan Group, with those of its French sibling. The move to a different location in Paris comes in a successful 2022 for Serviceplan Group, who recorded revenue…

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Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Stuart Mitchell

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. X-Box, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. Maxi Gräff, Marketing Communications Lead at Xbox DACH, comments: “Gaming is for Everyone, and we at Xbox want everyone…

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