Tag: Serviceplan

UN Women and Serviceplan partner to promote gender equality

Stuart Mitchell

UN Women Regional Office for the Arab States and Serviceplan Health & Life are partnering in an innovative campaign to increase awareness on gender equality and women’s empowerment, particularly in the world of work. The campaign proposes a new Arabic character: The “All-Genders Sign” which makes it possible to include everyone and illustrates the importance of including all individuals in how we communicate to design and lead a workplace for success. The use of the “All-Genders Sign” in a series of mock job advertisements highlights that both women and men…

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Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired

Stuart Mitchell

People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using public transport or crossing the road. With the Dot Go app, Dot Incorporation and Serviceplan Innovation have created a platform that can be used to recognise objects and distances, and connect these to actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life. Every object can be connected to every action – and the possibilities are endless.…

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Hybrid Innovation Day Devoted to “A HUMAN-DRIVEN FUTURE”

Stuart Mitchell

Covid-19 has once again rapidly accelerated the digitalisation and development of technology. At the same time, the pandemic has shown that the human factor is gaining in importance and visibility. What is left is the recognition that the human being, despite technological progress, will always remain an essential and irreplaceable driver of innovation and advancement. Consequently, this year’s 17th Innovation Day, which is hosted by the Serviceplan Group together with its partners REPUBLIC, Ad Alliance and Salesforce, shifts the focus to human beings and their needs. The programme addresses questions…

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Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency

Stuart Mitchell

The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN – The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as…

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“Noise against Nazis” – Laut Gegen Nazis e.V. and Serviceplan Campaign Unite to Call for Moral Courage in Standing Up Against Far Right Extremism

Stuart Mitchell

To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany, in the form of digital, out-of-home advertising, and 5 different print advertisements were published in the daily newspapers of the Funke media group and also in magazines.…

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