Double Win for SodaStream’s Environmental Campaign

SodaStream International Ltd., the world’s number-one sparkling water brand, won the 2017 European Effie marketing award in the Carpe Diem category for its disruptive, viral “Shame or Glory” campaign. The prestigious marketing competition recognized SodaStream’s effective marketing communications in advocating for a world free of disposable plastic bottles. The Euro Effies competition attracts thousands of entries from all over the world each year and provides the premier showcase for the best that marketing has to offer. SodaStream won for demonstrating insight and creativity, crafting unexpected and unconventional moments amplified through…

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