The Co-op has unveiled a new campaign focusing on the difference its members make to their local communities. The idea of the campaign is to show the difference the 1% that is donated from each Co-op purchase can help transform the surrounding area. The Campaign was initially launched over Easter Weekend. The campaign’s primary ad, created by Leo Burnett, has a script performed by George the Poet. The aim of the ads is to showcase how the Co-op helps the communities around it, and features 13 short films all directed…
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