Tag: Shazam

Shazam this new “Carol of the Bells” this season to support Ukraine Children affected by the war

Stuart Mitchell

The classic Christmas carol “Carol of the Bells”, also known as “Shchedryk”,  gets rewritten this festive season in an appeal to support Ukraine children affected by the war — via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. The rewritten “Carol of the Bells” sheds light on this trying reality of refugee children, separated…

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MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore

Stuart Mitchell

MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has experienced cyberbullying. To make Daniel and other children speak up, the ‘Unmute Daniel’ campaign turns to technology, a medium that has once silenced them, to give them a voice. The campaign utilises media screens, that…

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Shazam and Alzheimers Research UK unite to create “The Day Shazam Forgot”

Stuart Mitchell

Shazam is a service that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on your device, it is one of the top 10 apps in the world and for a day in April it forgot. Alzheimers Research UK and creative agency Innocean Worldwide UK partnered with Shazam mirrored what happens as Alzheimer’s develops by hindering the apps ability to recall song titles from a short piece of the song. Alzheimers Research UK said: “Most people think that memory loss, one of…

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