Sally Hansen Flips Gender Roles In ‘Shetopia’ to highlight inequality

Sally Hansen is launching its first ever global brand campaign with the debut of Shetopia, a vision of the world made by and for Self-Made Women. The short film spotlights real-life, self-made women who, in the face of adversity, choose to prevail.  The campaign’s cheeky, yet unapologetic visual interpretation of a female-driven reality encapsulates the progressive views of Sally Hansen, herself, an original self-made woman, and helps show the current gender inequality. Her shrewd business sense and success was matched by her iconic style – demonstrating the power of beauty…

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