Tag: #ShopEthicalInstead

Ethical Marketing Podcast – 8 – Sian and Andrew talk about #ShopEthicalInstead their ethical alternative to Black Friday!

Stuart Mitchell

We’re back after a bit of a break and in this episode, Stuart talks with Sian Conway-Wood and Dr Andrew Lumsden-Groom about their ethical alternative to Black Friday, Shop Ethical Instead. Here’s some more info! #ShopEthicalInstead is a positive alternative to Black Friday – encouraging people to support small, ethical and sustainable businesses throughout the holiday season. Organised by #EthicalHour – the world’s first and largest support community for ethical SMEs, #ShopEthicalInstead is now going into its 5th year and is set to be bigger and better than ever! Having…

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Grassroots campaign by small business owners seeks to address the unfair advantage given to big retailers this year – encouraging people to #ShopEthicalInstead

Stuart Mitchell

A community of small businesses has banded together to encourage people to #ShopEthicalInstead and think about the positive impact their purchases could have this Christmas, at a time when many are re-evaluating their choices as a result of Covid-19, and other issues such as climate change.  32 million people have been supporting local and small businesses online since the country first went into lockdown in March – almost half the UK’s population! 55% of the population intend to consciously spend more in local shops after lockdown as a show of…

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Ethical brands unite to support small business this Black Friday

Stuart Mitchell

It’s almost the time of year again where shoppers flock to the streets and hit their computers to snap up a pre-Christmas bargain. Although originally an American tradition, Black Friday is becoming increasingly popular in the UK with shoppers reportedly spending £2.9bn last year. Black Friday is a time when retailers encourage us to bag a bargain – often shopping for things that we don’t really need or want, with queues forming outside hours before the shops even open. A survey by Traidcraft found that 54% of shoppers admitted to…

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