Alzheimers Association launch Pure Imagination Campaign

In 2016, the world lost one of the great entertainers, Gene Wilder, to Alzheimer’s disease.  In honor of National Alzheimer’s Disease Awareness Month, the Alzheimer’s Association today unveils the Pure Imagination Project, a campaign encouraging people to learn more about the disease and join the efforts to fulfill the organization’s vision of a world without Alzheimer’s. Reflecting the creativity and charm of Willy Wonka, as played by legendary actor Gene Wilder, the new video features the famous “Pure Imagination” scene from “Willy Wonka & the Chocolate Factory,” but reinterprets the…

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