SCNF Réseau Railway Risks Awareness Campaign “2:38 A.M.”, Don’t Become Someone Else’s Nightmare

“Unauthorized” trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWA\Paris, SNCF Réseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behavior. A virtual reality film takes us into a nightmare, one that relives the witnessing of a railway accident night after night, at the exact same time. The film’s immersive format and aesthetic treatment that harks back to science fiction/thriller…

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