#TeamTrees Takes Over Social Media, Arbor Day Foundation to Plant 20 Million Trees

What started as a social media callout has quickly turned into an environmental force for reforestation — driven by a new audience of tree planters. #TeamTrees — a collective effort to use YouTube creators to inspire support for tree planting around the globe — is the latest viral fundraising effort to take social media by storm. The project began with YouTube influencers MrBeast (Jimmy Donaldson) and Mark Rober accepting a challenge to plant 20 million trees in honor of MrBeast’s 20 millionth subscriber. They recruited hundreds of other YouTube content…

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Trolls Exploit Weaknesses Of Social Media Platforms To Spread Online Hate, New ADL Report Finds

Social media platform design enables online harassment, as trolls often carry out coordinated attacks on a target by leveraging key platform features, according to a new report released today by ADL (the Anti-Defamation League). Such features include the ability to be anonymous online, to create multiple accounts by one person, the fact that there is no limit to the number of messages one user can send to another, and the use of personal networks as weaponized audiences. Trolls do not, however, exclusively exploit the design of platforms to cause harm,…

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CAP Launch New online training on the social media advertising rules

The Committees of Advertising Practice (CAP) have launched Social Media, a new CAP eLearning module that explains how the CAP Code applies to social media. Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.  From online labelling and targeting responsibly, to user-generated content, this module provides an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.  What does the module cover?…

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du #PostWisely Campaign Inspires Conversations Around Harmful Social Media Usage and Ethical Online Behaviour

According to an Ipsos survey conducted as part of the campaign, three quarters of respondents claim to come across posts of negative situations on their social networks at least once a week The second instalment of du’s Public Service Announcement, themed “If it were your pain, would you share it”? was unveiled today to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises of four compelling videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the…

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CIPR Condemns Celebrities Faking Popularity

Following reports last weekend in the US media and in The Times, the Chartered Institute of Public Relations (CIPR) condemned the dishonest and deliberately misleading practice of buying social media support. According to the reports celebrities including Paul Hollywood, Baroness Lane-Fox and James Cracknell have purchased ‘followers’ in order to boost their social media presence and fake their perceived popularity. According to the reports, Devumi – the company who were selling the followers – also appear to have engaged in widespread identity theft to create thousands of fake social media profiles…

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