CAP Launch New online training on the social media advertising rules

The Committees of Advertising Practice (CAP) have launched Social Media, a new CAP eLearning module that explains how the CAP Code applies to social media. Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.  From online labelling and targeting responsibly, to user-generated content, this module provides an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.  What does the module cover?…

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du #PostWisely Campaign Inspires Conversations Around Harmful Social Media Usage and Ethical Online Behaviour

According to an Ipsos survey conducted as part of the campaign, three quarters of respondents claim to come across posts of negative situations on their social networks at least once a week The second instalment of du’s Public Service Announcement, themed “If it were your pain, would you share it”? was unveiled today to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises of four compelling videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the…

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CIPR Condemns Celebrities Faking Popularity

Following reports last weekend in the US media and in The Times, the Chartered Institute of Public Relations (CIPR) condemned the dishonest and deliberately misleading practice of buying social media support. According to the reports celebrities including Paul Hollywood, Baroness Lane-Fox and James Cracknell have purchased ‘followers’ in order to boost their social media presence and fake their perceived popularity. According to the reports, Devumi – the company who were selling the followers – also appear to have engaged in widespread identity theft to create thousands of fake social media profiles…

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FRIEND REQUEST – from social network to support network

New research released by Macmillan Cancer Support, ahead of World Cancer Day on 4th February, shows that vast numbers of women are using social media as a way of boosting their self-esteem while going through cancer treatment. More than 370,000 women with cancer are turning to social media during cancer treatment and recovery, according to a new study Macmillan Cancer Support estimates that over 90,000 UK women found using social media during cancer boosted their self-esteem with 38 per cent of them stating that they ‘felt like they could be…

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The United Nations, UNICEF and the World Economic Forum are the Most Followed International Organisations on Social Media

The United Nations and UNICEF are the two most followed international organisations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined. The Geneva-based World Economic Forum is in third place with 10 million followers and subscribers on Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. The study looked at 97 multilateral organisations and selected non-profit organisations on the six main social media channels. The World Economic Forum has by far the largest number of interactions (likes and retweets), totaling 33.5 million interactions over the past 12…

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