SodaStream Unveils Limited Edition Set “Love is Love” in Celebration of Pride Month

In celebration of Pride Month, SodaStream International LTD, the No. 1 sparkling water brand in the world, released today its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by a sincere and touching animated video. The video depicts a man and woman spending an ordinary day in the park with two small girls, playing on swings and sharing ice cream cones. We see the two adults comforting one of the children who fell down. The camera then shows all four characters returning home. The man and woman eventually part ways to two separate houses and embrace their…

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Double Win for SodaStream’s Environmental Campaign

SodaStream International Ltd., the world’s number-one sparkling water brand, won the 2017 European Effie marketing award in the Carpe Diem category for its disruptive, viral “Shame or Glory” campaign. The prestigious marketing competition recognized SodaStream’s effective marketing communications in advocating for a world free of disposable plastic bottles. The Euro Effies competition attracts thousands of entries from all over the world each year and provides the premier showcase for the best that marketing has to offer. SodaStream won for demonstrating insight and creativity, crafting unexpected and unconventional moments amplified through…

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Sodastream Highlights Effect of Single Use Plastic Bottles With New Campaign

SodaStream International Ltd. has launched its new environmental global campaign,“The Homoschlepiens”. The video released on the 11th July features Mayim Bialik, best known for playing Dr. Amy Farrah Fowler in the hit TV series The Big Bang Theory, and Kristian Nairn, best known as Hodor in Game of Thrones. Set in the future, “The Homoschlepiens” features Mayim Bialik as an anthropologist, recalling her first encounter with a Homoschlepien played by Kristian Nairn. The story moves backwards and forwards in time to reflect the harmful reality of plastic bottle consumption, a…

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