Tag: Someplace Nice

FCB Canada and Someplace Nice team up for a sober and evocative spot for Warrior Adventures Canada

Stuart Mitchell

Getting back to nature has long been considered a balm for stressed-out Canadians, but its restorative powers can be infinitely more beneficial for the thousands of military personnel and first responders struggling with post-traumatic stress disorder (PTSD). The healing power of nature is highlighted in a new campaign for Warrior Adventures Canada (WAC), a Canadian non-profit operated by active and retired military members thatuses week-long whitewater canoeing, back-country camping and rock-climbing excursions to help PTSD sufferers reclaim their life. The campaign is built around a spot developed by FCB Canada…

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Someplace Nice produces new “Forgetting The Past” PSA

Stuart Mitchell

A powerful new PSA for the Alzheimer Society of Calgary and Dementia Network Calgary captures the intimate nature of memory loss. Created and directed by Andy Ferreira of Toronto-based Someplace Nice, “Forgetting The Past” is a heartbreaking reminder of the emotional and physical tolls degenerative brain diseases take on individuals and their families. “Our goal was to create an emotive commercial that would move the needle on raising awareness about dementia in the community and the effects it has on families as well as the person with the diagnosis.” Said Jill…

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