It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…
Read MoreA Good Month for Equality – But Only a Start
