Challenges of life as a spinal cord injured person highlighted in advertising world first which was launched in Manchester on Saturday 16 March. In a remarkable media first for digital out-of-home (DOOH), people are actively encouraged to fast-forward the advert on Ocean’s full motion city centre Loop network in Manchester. Filmed from a first person perspective, Donate to Accelerate fully immerses people in how arduous everyday tasks are for thousands of people who are spinal cord injured. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA),…
Read MoreEngine and Spinal Injuries Association fast forward the outdoor ad to mark Disabled Access Day
