The ASA/CAP have released a post called: Spoiling for a fright – Fear and distress. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Halloween’s has just passed us, which means there are certain situations that call for a right good scare or spine-tingling chill. But when it comes to advertising, it’s really not OK to cause unjustified fear or distress to your audience. If…
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