In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …
Read MoreNew ‘This Girl Can’ Campaign for 2017
